Bangkok, the City of Angels, Welcomes COFE+, the 6th Generation All-Round Champion Coffee Robot

BANGKOK NEWS— Beyond the shimmering Chao Phraya River and the golden majesty of the Temple of the Emerald Buddha, the true rhythm of Thailand’s capital resonates through its ceaseless streets, diverse culinary dining table, and the world-renowned warmth from all kinds of persons around world of its hospitality. Known as the “Siam City That Never Sleeps,” this vibrant Asian hub serves not only as a tourist travel haven but also as a proving ground for the future of modern service. Recently, the world’s First 6th Generation Fully Intelligent Coffee Robot, COFE+, made its debut in Bangkok’s core commercial district, heralding an AI-driven transformation of the city’s consumption scene.

Bangkok——The Kingdom of Food: A Café That Embraces the World’s Flavors

Bangkok lives up to its name as a “United Nations of Food,” where Michelin-starred street food stands shoulder-to-shoulder with high-end Western restaurants, and Japanese sushi bars sit next to Turkish kebab shops. This reflects Thai society’s remarkable openness to global culinary cultures and its rapid adoption of international food trends. The COFE+ coffee robot, pre-loaded with a beverage coverage spanning 197 countries and regions, was built precisely for this environment, leveraging its global flavor database and AI learning capabilities. Within one minute, COFE+ can serve a European tourist a perfectly brewed Nordic light roast, offer a Japanese visitor a refined matcha latte, or craft a trendy New Zealand-style coffee for local youths chasing the latest social media sensation. It perfectly caters to the diverse palate of Bangkok—a true “city of immigrants” and “holiday paradise”—functioning as a 24-hour “global drinks pop-up station.”

More importantly, COFE+ addresses a core challenge in Western-style food and beverage culture: standardized quality. Through precision management of ingredients (accurate to 0.1 grams), flow control (close to 0.1 milliliters), and temperature regulation (close to 0.1°C), it ensures Michelin-level consistency. Whether in the brand-saturated Siam Square or the backpacker hub of Khao San Road, every cup matches the skill of a professional barista. This allows each outlet to reliably produce up to a thousand cups daily with near-zero variance in taste—surpassing the consistency achievable in traditional human-operated cafes.

The Realm of Ultimate Service: The Tireless “Digital Sawasdee”

Thailand’s service industry is world-renowned for its smiles, yet this comes at the cost of intense human labor and rising management pressures. The arrival of COFE+ introduces a new paradigm of human-robot collaboration. It does not replace warm, personal service but rather extends human capability—serving as a complement to skill and a relief from physical strain. Positioned in hotel lobbies, at attraction entrances, or beside late-night convenience stores, this “digital employee” offers non-stop, 24/7 “Sawasdee”, carrying on repetitive, high-intensity, high-standard, and freshness-critical instant drink demands with consistent quality. COFE+ can replicate the craft of champion baristas with 100% precision, outperforming human baristas.

The true advantage of COFE+ 6th Generation All-Round Champion Coffee Robot lies in its ultra-reliable operation capability. Its innovative design incorporates over ten “dual assurance” systems to guarantee uninterrupted commercial service. This includes hardware backups like dual ordering screens, dual cup-dispensing system, and dual beverage-dispensing systems; process backups such as dual payment channels (including offline payment), dual ordering modes (online/offline), and dual production modes (reservation/on-site); and operational safeguards like dual kitchen modules (for independent coffee, milk tea, and chocolate units) and dual customer support (human + AI automated processing). This resilient architecture achieved systematic excellence management across the entire process chain, from order placement and payment to production and after-sales service, ensuring “zero impact from single-point failures,” enabling truly 100% stable 24/7 operation.

Furthermore, with smart ingredient alerts, pre-emptive maintenance notifications, remote diagnostics and repair, and corrective controls, COFE+ maintains steady performance in humid rainy weather, tropical heat, and under heavy customer flow—its failure rate remains far lower than human error caused by fatigue.

For Bangkok’s thriving tourism sector, this means hotels and attractions can offer premium coffee services without long waits, even during travel peak seasons. For hotels, restaurants, and chains across the city, it represents the addition of a top-tier barista—one that requires no training, never quits the job, never takes leave, and works with unwavering diligence—significantly extending service chains and enhancing overall service value.

Open 24/7: Serving the Eternal Prosperous”Siam City That Never Sleeps”

Bangkok’s energy never rests—from the neon-lit Ratchada Train Night Market to 24-hour spas, the night economy is the city’s soul. With ultra-low standby power consumption (<1 kW) and silent operation model, COFE+ is the perfect companion for the “city that never sleeps.” It serves warm drinks to late-night workers in office towers and offers pick-me-up coffee to red-eye flight passengers at dawn airports—all without noise, light pollution, or the limitations of sold-out ingredients or closing hours. This seamlessly aligns with Bangkok’s respect for diverse lifestyles and rhythms.

At the same time, as a premier holiday destination, Bangkok also features highly dispersed and outdoor-oriented consumption occupying most scenes. COFE+ is the world’s only certified outdoor-enhanced robotic coffee kiosk, boasting IP65 protection, resistance to high heat and humidity, internal smart climate control, and durability against storms and typhoons. It can be easily deployed poolside, on rooftop bars, in open-air shopping districts, tropical gardens, or even coastal beaches—filling the “edge scenarios” traditional cafes cannot reach. With COFE+, a premium cup of coffee is always within arm’s (and lips’) reach, wherever the holiday takes you.

Triggering the “Light-Store” Revolution: A Bangkok Blueprint for Future Retail

In Bangkok’s highly competitive commercial market, where retail shop rents are steep, the “light-store” model embodied by COFE+ demonstrates remarkable commercial potential and operational resilience. Occupying just 2.35 square meters and requiring no water supply, renovation, or staff hiring, it can be deployed and operational within an hour—simply plug in and open. This dramatically lowers the barrier for small to mid-sized investors to enter the premium beverage and coffee shop market. For large malls, hotels, or airports, it serves as a strategic tool to enhance service density and intensity, adding a high-yield revenue point in food courts, corridor corners, outdoor intersections, or garden edges—all at minimal spatial cost.

Powered by an AI-driven “super brain,” COFE+ provides real-time sales analytics, inventory alerts, consumer preference tracking, fault warnings, and maintenance prompts. This offers operators data-driven decision support—a revolutionary shift in an industry long reliant on manual experience, manual work, and traditional incentive management. In a fast-evolving market like Bangkok, rapid data feedback and intelligent control translate into sharper market responsiveness and higher revenue level.

A Noble Business Mission: Building a World Without Unprofitable CafésOn the streets of Bangkok, crowds are lining up in long queues at the COFE+ robot, developed by Shanghai Hi-dolphin Robot Technology Co., Ltd. The company’s on-site staff shared its vision: “COFE+ is on a mission to eliminate unprofitable brick-and-mortar stores, relieve the strain in the service industry, free store owners from operational hardship, and make world-class premium beverages accessible to every consumer at an affordable price.”Up to now, COFE+ has successfully entered over 50 developed country markets across Europe, America, the Middle East, Japan, South Korea, Australia, New Zealand, Southeast Asia, and the CIS region, while also expanding across 24 provinces and municipalities in China. It operates in virtually every type of location—from scenic spots, malls, and universities to hospitals, airports, museums, art galleries, and office buildings—and its daily sales consistently outperform those of 75% of traditional cafés.

Conclusion: Powering Megacities with a Super AI Service Engine

The launch of the 6th Generation COFE+ All-Round Champion Coffee Robot in Bangkok represents a convergence of vision: it is both a successful stress test of cutting-edge technology suited in a megacity environment, and a proactive embrace by Bangkok’s vibrant commercial ecosystem of an innovative business model. Quietly yet steadily, COFE+ is reshaping service delivery across the city’s streets and neighborhoods—not by replacing human warmth, but by enhancing efficiency, quality, and reliability, thereby freeing people to focus on more creative and emotionally meaningful services.

In Bangkok, the story of COFE+ transcends coffee. It reflects how a global benchmark for tourism and hospitality is openly embracing next-generation productivity tools, injecting its ceaseless service engine with a stronger, higher, faster, more reliable, cleaner, and smarter form of AI-powered momentum. This transformation unfolding within Asia’s “kaleidoscope of life” may well signal the beginning of a sweeping revolution in service industries across high-density tourist cities worldwide.